Burberry has broken with tradition and chosen to do away with its black and white advertising campaign.

The fashion house has revealed its latest poster campaign featuring Agyness Deyn and a series of other bright young things.

Creative director Christopher Bailey said now marks the perfect time for the label to break away from the black and white images typical of Burberry.

He explained that "movement, energy and character" sum up "the defining spirit of this spring/summer 2008 ad campaign".

"Working together with an eclectic, British and talented group of musicians, actors, models and sportspeople" has enabled the brand to showcase the "fresh new attitude of the Burberry family".

Fellow models Lily Donaldson, Edie Campbell, Alice Gibb and Laura Fraser appear in the campaign with musicians Coco Sumner - daughter of Sting - and Liam Wade who plays guitar for Courtney Love.

Clothes showcased in the images - shot by Mario Testino - include classic trench coats in red, electric blue and hot pink.

by K.B