Fashion house Gucci will stage its fundraising fashion week party at the United Nations' (UN) headquarters in New York.

This will be the first time the grounds of the building on the edge of the East River have played host to a fashion event.

Due to take place on February 6th, the fundraising gala will celebrate the launch of Gucci's new flagship store on Fifth Avenue and, with help from Madonna, will generate support for Malawi.

Already set to be one of the key events of New York Fashion Week, the party will be staged on the North Lawn of the UN building and will include live performances from Alicia Keyes, Timbaland and Rihanna.

Madonna's involvement in the Gucci party was announced last month. The star, who adopted a son from Malawi earlier this year, will host the event alongside Gucci's creative director Frida Giannini and a series of other celebrity UNICEF sponsors.

Giannini recently announced that she has designed a limited edition range of eight exclusive accessories which will be launched on August 8th next year to coincide with the opening of the Beijing Olympics.