Fashion award presented

Seven fledgling designers have been awarded $25,000 each as part of the Ecco Domani Fashion Foundation prize.

Given each year to newcomers taking part in New York Fashion Week, the prize aims to support emerging talent in the US fashion industry.

The wine company has been choosing designers to sponsor at the Manhattan event for the past seven years, previously championing the work of Derek Lam, Zac Posen and Proenza Schouler.

This year's recipients include womenswear designers Wayne D Lee, Alexander Wand and Jose Ramon Reyes, as well as menswear label Loden Dager.

"The Ecco Domani Fashion Foundation has become the benchmark for new and exciting talent discovery as each year the foundation unveils the next group of emerging designers to impact the fashion world," explained Ecco Domani's marketing director Patrick Coyle.

Fashion foundation judge and editor of the International Fashion Syndicate, Marylou Luther, added: "The emerging designers who will receive these awards are our future."

Excitement is already building for February's fashion week event in Bryant Park, with front-row tickets for the larger shows in high demand.

Two passes for Derek Lam's show were sold at a charity auction in the ski resort of Aspen for $31,000 last week.

Parisian indie band Rock&Roll will front the latest Cavalli advertising campaign.

The French group were chosen by designer Roberto Cavalli to act as brand ambassadors for the spring 2008 menswear collection.

Rock&Roll will take over the helm from fellow musician Pete Doherty who fronted the autumn/winter menswear campaign after meeting the designer through one-time girlfriend Kate Moss.

The band met with photographers Inez van Lamsweerde and Vinoodh Matadin in Los Angeles last November for the promotional shoot, praising the "incredibly talented" Dutch pair.

Incidentally, the photographers also snapped Kate Moss for the accompanying womenswear campaign for spring 2008.

Rock&Roll are no strangers to the fashion world, previously working with Karl Lagerfeld to design the cover of their debut EP First Class Pane.

The advertising campaign will be officially launched next month and the band are said to be working closely with Cavalli on several special events to mark the occasion.

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Japan's Sanrio Co is planning to extend the massively successful Hello Kitty brand from girls and young women to boys and young men as well.

The cute and cuddly white cat has traditionally been a feminine fashion brand but the company is hoping to "ruggedise" the cat for a male audience.

"The cute cuddly white cat from Japan's Sanrio Co, usually seen on toys and jewellery for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men," said company spokesman Kazuo Tohmatsu.

"We think Hello Kitty is accepted by young men as a design statement in fashion."

The male targeted Hello Kitty products will go on sale in Japan next month, and there are plans to extend the range to US and other Asian nations.

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Milliner set to launch LFW ready-to-wear collection

Milliner Justin Smith is to launch a range of ready-to-wear hats in time for London Fashion Week (LFW).

The Old Compton Street designer plans to release the collection alongside a more affordable offshoot range of main brand J Smith Esquire in February.

This will come as good news for fans of the hat designer, who previously only offered bespoke pieces based on commissions from private clients.

Smith told Womenswear Daily that the ready-to-wear collection of J Smith Esquire hats will be stocked in high-end department stores across the globe, with prices starting at around £300.

All hats will be made alongside the bespoke items at his London studio, with the smaller range from the upcoming Mister Smith line priced from around £60.

The designer also hinted that he is considering a stand-alone shop to sell products from the off-the-peg collection and the diffusion line.

London College of Fashion and Royal College of Art graduate Smith won both the Maria Luisa Award and the i-D Styling Award as part of last year's International Talent Support (ITS) scheme.

By:KB

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